- One cover stands out vividly from the thousands in my half century of magazine-ing.
- The cover carried all the usual elements, but they were blended by the color, and that simplicity popped it out from its surrounding, gaudy competition.
- One of them decided to abandon fashionable elegance and do some hard-selling by covering the cover with as many pictorial and verbal appeals as they could squeeze in, using every color (especially process yellow), typeface, angle, overlap, silhouetting, shadow and trick.
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